Cengage Learning [Principles of MICROECONOMICS witiwh CourseMate (English), Paperback] by N. Gregory Mank -20%

Cengage Learning [Principles of MICROECONOMICS witiwh CourseMate (English), Paperback] by N. Gregory Mank

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Cengage Learning [Principles of MICROECONOMICS witiwh CourseMate (English), Paperback] by N. Gregory Mank

OVERVIEW


PRINCIPLES OF ECONOMICS, Sixth Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched. The sixth edition features a strong revision of content in all thirty-six chapters. Dozens of new applications emphasize the real-world relevance of economics for today’s students through interesting news articles, realistic case studies, and engaging problems. The premier ancillary package is the most extensive in the industry, using a team of instructors/preparers that have been with the project since the first edition.


FEATURES

  • “In the News” boxes include excerpts from many newspaper articles and encourage students to apply basic economic theory to discover how economics can provide an illuminating new perspective and enable greater understanding of world events.
  • “FYI” boxes provide additional material to expand key concepts and discussions by offering a glimpse into the history of economic thought, clarifying technical issues, and exploring supplementary topics you might choose to complement your core lectures.
  • Economic theory is most useful and interesting when applied to actual events and policies, which is why the text contains numerous Case Studies to vividly illustrate the real-world applications and consequences of key principles.
  • “Quick Quizzes” follow each major section to help students check their comprehension of what they just learned and to focus their review when preparing for exams.
  • Each chapter contains a variety of problems and applications that encourage students to apply the material they have learned. These practical, interesting activities serve equally well as homework assignments and starting points for lively classroom discussions
  • CourseMate includes Interactive eBook, Flashcards, Interactive Quiz and more.


TABLE OF CONTENTS


1. Ten Principles of Economics.

2. Thinking Like an Economist.

3. Interdependence and the Gains from Trade.

PART II: HOW MARKETS WORK.

4. The Market Forces of Supply and Demand.

5. Elasticity and Its Application.

6. Supply, Demand, and Government Policies.

PART III: MARKETS AND WELFARE.

7. Consumers, Producers, and the Efficiency of Markets.

8. Applications: The Costs of Taxation.

9. Application: International Trade.

PART IV: THE ECONOMICS OF THE PUBLIC SECTOR.

10. Externalities.

11. Public Goods and Common Resources.

12. The Design of the Tax System.

PART V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.

13. The Costs of Production.

14. Firms in Competitive Markets.

15. Monopoly.

16. Monopolistic Competition.

17. Oligopoly.

PART VI: THE ECONOMICS OF THE LABOR MARKET.

18. The Markets for the Factors of Production.

19. Earnings and Discrimination.

20. Income Inequality and Poverty.

PART VII: TOPICS FOR FURTHER STUDY.

21. The Theory of Consumer Choice.

22. Frontiers in Microeconomics.

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